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William Ury - Negotiating with Difficult People [ Training, negotiation. William Ury ]
Уильям Юри - Преодолевая Нет: Переговоры с трудными людьми [ Обучение, переговоры. Уильям Юри ]
The author's surname: Ury
The author's name: William
Performer: Ury William
Publishing house: Bantam Doubleday Dell Audio
Genre: Training, negotiation, conversation,
Playing time: 04:32:36
Everyone knows that it is the give-and-take of negotiation that enables decisions to be made, problems to be solved, needs to be satisfied - in our professional as well as our personal lives. But where does that leave you when you confront someone who has no intention of negotiating fairly or in good faith? How can you find common ground when your opponent - an angry boss, an unreasonable client, a deceitful colleague, an insecure business partner, a stubborn spouse - refuses to give an inch? How, in short, can you get to "yes" when someone else says "no"?
In Getting Past No, Dr. Ury offers his unique five-step system to dismantle stone walls, disarm tough bargainers, deflect attacks, and dodge dirty tricks. Dr. Ury's method of breakthrough negotiation depends not on scoring a win over your opponent - but on winning him over. Getting Past No offers specific techniques and proven strategies designed to identify the problem, develop practical proposals, and invent creative options that satisfy both sides' needs.
Whether you're dealing with an unruly teenager or an office bully, Dr. Ury's method will help you gain control in even the most difficult situations. More than getting mad or getting even, Getting Past No will get you results!
Overview: [ en.wikipedia.org ]
The book explains in details how to:
- Have the joint problem-solving mentality together
- Break the 5 barriers to cooperation: your reaction, their emotion, their position, their dissatisfaction, their power.
- Prepare, prepare, prepare yourself by identifying/developing:
Interests of each side
BATNA - Best Alternative To a Negotiated Agreement
What do you aspire to? What would you be content with? What could you live with?
The book has 5 main sections prescribing how a negotiator should get from the confrontation state to the cooperation
Don't react: Go to the balcony
"Speak when you are angry and you will make the best speech you will ever regret"
3 natural dangerous reactions: striking back, giving in, breaking off
Name the game: stone walls, attacks, tricks
Know your hot buttons
Buy time to think: pause, rewind the tape, time out. Don't decide on the spot
This chapter explains how to stop a confrontation based on the way of thinking that it needs 2 people to entangle a discussion and only one to unlock it. HBN
Going to the balcony is a metaphor used to describe the emotional disconnect one should have instead of reacting to the conflict that arises in your negotiation.
Don't argue: Step to their side
Give the other side a hearing: paraphrase and ask for correction
Acknowledge their points, their feelings
Agree whenever you can without conceding, accumulate "yeses" for yourself and the other party
Acknowledge the person: their authority and competence to build a working relationship
Express your views without provoking
Don't use "but" statements, use "yes…and" statements
Make "I" statements not "you" statements - stand for yourself
Acknowledge differences with optimism
A wise behavior is described as stepping to the other side and try to look the problem their way to better understand their needs and eventually solve the negotiation efficiently in a win/win manner.
Step to their side is focused on the oppositions feelings and standpoint, whereas go to the balcony is centered on your perspective.
Don't reject: Reframe
To change the game, change the frame
Ask problem-solving questions: Why? Why not? What if? What makes that fair?
Ask their advice
Make questions open-ended
Tap the power of silence
Go around stone walls: ignore it, test it
Deflect attacks: ignore it, recast it against the problem, reframe it as friendly, reframe "you" and "me" to "we"
Defuse tricks: ask for clarifying questions, makes a reasonable request, name the trick.
Negotiate the rules of the game itself
Based upon psychologic empathic listening technique: rejecting an idea might lead the human who created the idea to feel invalidated himself, Ury recommends then to reframe and build the deal upon the other side's ideas if possible. A deal takes 2 people's point of view to generate 1 solution, it works better if both people are involved and agreed.
Don't push: Build them a golden bridge
"Build your opponent a golden bridge to retreat across"
Classic obstacles to an agreement: not their idea, unmet interests, fear of losing face, too much too fast
Involve the other side: ask for and build on their ideas, ask for a constructive criticism, offer them a choice
Satisfy unmet interests: don't dismiss them as irrational, don't overlook basic human needs, don't assume a fixed pie
Help them save face, help write their victory speech
Go slow to go fast, don't rush to the line
Ury claimed that a good negotiation is achieved by 2 negotiators meeting their needs- never one more skilled that overpowers the deal. Because if done so the deal itself is weakened as the loser might not recognize his involvement and his interests in the deal.
Don't escalate: Use power to educate
"The best general is the one who never fights" (Sun Tzu)
Warn don't threaten
Let them know the consequences, ask reality-testing questions: what do you think I will do? What will you do?
Demonstrate your BATNA at a minimum and a legitimate way without provoking
Use a third party to promote negotiation, stop attacks, educate the other side
Keep sharpening their choice: let them know you have a way out, let them choose, negotiate even if you can win
Aim for mutual satisfaction not victory
Forge a lasting agreement
Although all the previous chapter was designed to explain the "good behavior" a negotiator might follow to cool himself down or the other negotiator, Ury presents here the authorized more aggressive techniques that a negotiator could draw legitimately in case of closed situation.
Книга одного из основателей знаменитого Гарвардского переговорного проекта познакомит вас с множеством эффективных техник и приемов, способных многократно усовершенствовать ваше мастерство ведения переговоров. Революционная "стратегия прорыва", состоящая из пяти этапов, помогает избегать конфликтов и добиваться успеха в самых сложных переговорных процессах - в том числе и с трудными собеседниками, - побеждать противников, превращая их в партнеров, налаживать прочные, конструктивные взаимоотношения с коллегами и руководством и заключать выгодные контракты и сделки не только в деловой, но и в личной сфере.